FIND YOUR SOUND
"Find Your Sound" is a campaign that I created during my time as a designer at the Sun Devil Fitness Complex. This campaign encouraged ASU students to share their favorite songs on a shared Spotify playlist that played in the gym. Through this collaborative music experience, students were able to bond over their shared love of music and fitness.
The shared Spotify playlist now features over 24 hours of music and has attracted over 150 users, making it a truly collaborative effort. The campaign was incredibly successful, winning the most engagement among all of the SDFC's marketing initiatives.
LISTEN HERE:
